Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. Include endnotes, glossary, and index
Nicholas Young's grandmother Su Yi is on her deathbed.
Volume of the Business Analysis Essential Library Series Getting It Right: Business Requirement Analysis Tools and Techniques, presents principles and practices for effective requirements analysis and specification, and a broad overview of the requirements analysis and specification processes. This critical reference is designed to help the business analyst decide which requirement artifacts sh…
Buku Hibah dari BI
Demystifies every aspect of wine: grape varieties, winemaking techniques, different types and styles of wine, how to read a wine label, and how to evaluate a wine in just 60 seconds
This book was written to support the development of art assets and virtual environments for Serious Games and Architectural Visualization. It caters to those who do not have any experience with 3D modeling, texturing and scene building in a real-time virtual environment. This book focuses on utilizing Autodesk's 3DS Max as the 3D modeling tool, Allegorithmic's MapZone as the texture creation to…
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text…
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Discusses the basics of using OpenGL to create computer games that have realistic graphics.
A practical guide to programming for data acquisition and measurement - must-have info in just the right amount of depth for engineers who are not programming specialists. This book offers a complete guide to the programming and interfacing techniques involved in data collection and the subsequent measurement and control systems using an IBM compatible PC. It is an essential guide for electroni…
This book offers a one-stop resource on cybersecurity basics, personal security, business security, cloud security, security testing, and security awareness. Index : page 655-690.
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802." ""For undergraduate and graduate courses in marketi…
Jakarta saat ini adalah rumah bagi puluhan ribu rumah makan dan restoran yang terbagi dalam cakupan yang amat luas. Dari tempat makan tradisional sampai restoran kontemporer ada di sini. Bukan hanya itu saja, Jakarta juga ibarat tuan rumah yang menerima siapa pun untuk tinggal di sini, dari masakan Cina sampai masakan Spanyol, dari meriahnya masakan Aceh hingga segarnya gohu Maluku. Namun, jala…
Buku ini menjadi panduan teoretis dan praktis untuk tulisan ilmiah ataupun aktivitas pemasaran media sosial dan mobile,