With POWERFUL PERFORMANCE APPRAISALS, you'll get easy-to-follow instructions and abundant, real-life examples and situations that will help you: create a more positive and productive work environment; use appraisals to motivate employees to greater levels of performance; empower employees to take charge of needed improvements.
The third edition of the award-winning International Organizations has been thoroughly revised and updated to take into account new developments and shifting power relations since 2009, as well as the most current scholarship. As before, the authors provide a comprehensive, in-depth examination of the full range of international organizations. New features of the book include attention to a bro…
Apply communication theories to your own life with THEORIES OF HUMAN COMMUNICATION with InfoTrac®! With clear and accessible writing, charts that summarize the relationship among theories, and sections devoted to applications and implications, this communication text provides you with the tools you need to succeed. Studying is made easy with extensive footnotes and bibliography, excelle…
"Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. Though the book isn't just aimed at people going into the largest corporations or agencies, it is packed with enough clear ex…
Writing About Movies offers students two books in one: a handy guide to the process of academic writing and a brief but thorough introduction to the basics of film form, film theory, and film analysis. Written by the director of the writing program at Dartmouth College and the authors of the leading introductory film-studies text, Writing About Movies is the only writing guide a student of film…
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a T…
Can creativity be taught? Absolutely! And Meador shows you exactly how to nourish creativity and problem-solving abilities in your students. After presenting valid models of creative thinkers appearing in outstanding children's literature, she offers a variety of activities you can use to develop creative processes through fluency, flexibility, and originality. In addition, there are lists for …
An examination of the player's experience of sound in video games and the many ways that players interact with the sonic elements in games. In Playing with Sound, Karen Collins examines video game sound from the player's perspective. She explores the many ways that players interact with a game's sonic aspects—which include not only music but also sound effects, ambient sound, dialogue, and in…
The end of authoritarian rule in 1998 ushered in an exhilarating but unsettled period of democratization in Indonesia. A more open political climate converged with a rapidly changing media landscape, yielding a vibrant and volatile public sphere within which Indonesians grappled with the possibilities and limits of democracy amid entrenched corruption, state violence, and rising forms of intole…
A Roadmap for Teaching Social Media is the workbook you want but never get from other social media books. Embracing the connections between theory and practice, providing innovative assignments in class, and creating a social media mindset as a professor and as a student are some of the goals of this workbook. This workbook aims to empower professors and prepare students for the ever changing d…
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the…
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don’t have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays™ , a practical guide to strategic personal branding, will help you refocus your skills and experience so you are t…
Winner of The Shingo Research and Professional Publication Award!Align your leadership team to deliver the highest possible value to your customers Too many organizations today suffer from silo-centric behavior and intra-organizational conflict. Yet most don't understand what's holding them back from achieving outstanding performance. Value stream mapping--an essential but underusedmethodology-…
A distinguishing feature of video games is their interactivity, and sound plays an important role in this: a player's actions can trigger dialogue, sound effects, ambient sound, and music. This book introduces readers to the various aspects of game audio, from its development in early games to theoretical discussions of immersion and realism.