This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leadi…
This new edition covers thehistory of avante-garde film and video, ranging from Cezanne and dada, via Cocteau, Brakhage and Le Grice, to the new wave of British video artists in the 1990s. The author also reconstitutes the avante-garde film as an independent form of art practice with its own internal logic and aesthetic discourse.
Explores the human body and its bones, muscles, organs, senses, internal systems, and control centers.
This is the first anthology to address Design History as an established discipline, a field of study which is developing a contextualised understanding of the role of design and designed objects within social and cultural history. Extracts range from the 18th Century, when design and manufacture separated, to the present day. Drawn from scholarly and polemical books, research articles, exhibiti…
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For one on two semester undergraduate and graduate Business Law courses. This exceptionally comprehensive text, which has been praised for its writing style and accessibility offering longer edited cases with more of the actual language of the court renderings has been updated and now features new chapters to address the many recent changes in Bankruptcy Laws. There is also a new chapter on Fam…
This book offers practical help and guidance to aspiring illustrators. All areas of the job are covered – how to create a portfolio; the most effective ways to approach would-be clients; how to prepare for meetings and negotiate contracts; and how to handle, deliver, and bill a job. There is advice on how to avoid the pitfalls that can undermine crucial first impressions; how to set up a stud…
News framing helps to determine what role news media play in people's lives on a daily basis, and how they are able to change how we think and act. News Framing Effects offers an authoritative and comprehensive introduction to research on news framing effects, one of the most widely used theories within the research of communication and journalism studies today.
This volume is a complete visual history of one of the world's most familiar typefaces, sans serif. It focuses on its development and various incarnations over the past decade.
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic natu…
Has China¿s much-discussed ¿charm offensive¿ come to an end? Are fears about the country¿s more assertive foreign policies justified? How will a rising China interact with its regional neighbors? Mark Beeson and Fujian Li address these questions by comprehensively exploring the nature, effectiveness, and implications of China¿s foreign policy strategy in Asia and Australia.
Making clairs has never been easier with this step-by-step book from one of Europe's top pastry chefs. clairs are having a moment -- and making them is much easier than you think. Award-winning pastry chef Christophe Adam, owner of L' clair de genie boutiques, has perfected the art of the clair and turned it into a gourmet delight that marries unconventional and imaginative fruits, flavors, col…