The new rules of sales and service : how to use agile selling, real-time cust…

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultan…

Systems analysis and design with UML : an object-oriented approach. Third Int…

The most practical approach to systems analysis and design (SAD) that adopts a UML object-oriented approach Not only teaches IT professionals the basic skills of SAD, but shows them how to put these skills into practice. Each chapter describes one part of the SAD process with clear explanations of what it is and how to implement it.

The ActionScript 3.0 : quick reference guide for developers and designers usi…

"No matter what your background, the pages that follow will provide you with some excellent knowledge, insight, and even a little bit of wisdom in the realm of Flash and ActionScript. Happy learning!" -- Branden Hall, from the Foreword Written by Flash insiders with extensive knowledge of the technology, this guide is designed specifically to help Flash designers and developers make the leap fr…

Film art : an introduction. Tenth Edition

Film is an art form with a language and an aesthetic all its own. Since 1979, David Bordwell and Kristin Thompson's Film Art has been the best-selling and most widely respected introduction to the analysis of cinema. Taking a skills-centered approach supported by examples from many periods and countries, the authors help students develop a core set of analytical skills that will enrich their un…

Strategic market management : global perspectives

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The premise is that all traditional …

Mechatronics Mechanical System Interfacing

Mechanical system interfacing introductions. Simple computer structure ...

The new rules of marketing & PR : how to use social media, online video, mobi…

Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.

101 Ways to Negotiate more Effectively

From interviewing a potential employee to giving a presentation, this handbook provides solutions to 101 different communication problems. It seeks to enable the reader to avoid the pitfalls and convey their message successfully.

The new flexi manager

Life at work is changing rapidly. Growing competitive pressures are forcing changes in the ways companies are organised and the influence of IT is leading to new forms of organisation and new forms of working. For managers this poses a considerable threat but if the correct approach is taken it can create new opportunities. In identifying the concept of the flexi manager and describing the comp…

Information Security Management Principles an ISEB Certificate

Edition

-

ISBN/ISSN

9781902505909

Collation

-

Series Title

-

Call Number

005.8 Ale i

Strategic Management Concepts and Cases. Twelfth Edition

Edition

Twelfth Edition

ISBN/ISSN

9788120335660

Collation

-

Series Title

-

Call Number

658.401222 Dav s

Ogilvy On Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos.

Systems Analysis and Design with UML Version 2.0 : An Object-Oriented Approac…

A modern, hands-on approach to doing SAD––in UML! Get the core skills you need to actually do systems analysis and design with this highly practical, hands-on approach to SAD using UML! Authors Alan Dennis, Barbara Haley Wixom, and David Tegarden guide you through each part of the SAD process, with clear explanations of what it is and how to implement it, along with detailed examples and ex…

Halliday and Resnick Fundamentals of physics. Tenth Edition

The 10th edition of Halliday, Resnick and Walkers Fundamentals of Physics provides the perfect solution for teaching a 2 or 3 semester calculus-based physics course, providing instructors with a tool by which they can teach students how to effectively read scientific material, identify fundamental concepts, reason through scientific questions, and solve quantitative problems. The 10th edition b…

Fundamentals of management : Management Myths Debunked!. Tenth Global Edition

For Principles of Management courses. The Practical Tools of Management Presented Through In-depth Practice Fundamentals of Management is the most engaging and up-to-date introduction to management resource on the market today. Covering the essential concepts of management, it provides a solid foundation for understanding the key issues and offers a strong, practical focus, including the latest…

Strategic market management. Tenth Edition

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections a…

A guide to drawing. Seventh Edition

The best-seller for the introduction to drawing course, A GUIDE TO DRAWING provides an excellent balance of classic, historical examples from around the world coupled with the most current images that reflect the state of the art of drawing. The text provides a systematic and sound course of instruction, beginning with an introduction to the nature of drawing, an invitation into the initial exp…

Macroeconomics. Seventh Global Edition

Blanchard presents a unified and global view of macroeconomics, enabling students to see the connections between the short-run, medium-run, and long-run.

The camera assistant's manual. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781138323353

Collation

524 p. ; 24 cm.

Series Title

-

Call Number

777 Elk c

Strategic management : concepts and cases : a competitive advantage approach.…

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-de…