Financial accounting. Eleventh Edition

Preface -- Visual walk-through -- The financial statements -- Transaction analysis -- Accrual accounting & income -- Internal control & cash -- Short-term investments & receivables -- Inventory & cost of goods sold -- Plant assets, natural resources, & intangibles -- Long-term investments & the time value of money -- Liabilities -- Stockholders' equity -- Evaluating performance: earnings qualit…

Modern Portfolio Theory and Investment Analysis. Ninth Edition

An excellent resource for investors, Modern Portfolio Theory and Investment Analysis, 9th Edition examines the characteristics and analysis of individual securities as well as the theory and practice of optimally combining securities into portfolios. A chapter on behavioral finance is included, aimed to explore the nature of individual decision making. A chapter on forecasting expected returns,…

Managing change successfully : using theory and experience to implement change

Edition

-

ISBN/ISSN

9781861529817

Collation

x, 355 hlm. ; 24 cm.

Series Title

-

Call Number

658.406 Dob m

Investigative journalism : context and practice. Second Edition

This introduction to investigative journalism explains how investigative journalism should be understood within the framework of the mass media, how it relates to the legal system, the place of ethics, and the influence of technologies.

Introduction to MATLAB for engineers. Third International Edition.

"MATLAB is a globally available standard computational tool for engineers and scientists. This text covers the major capabilities of MATLAB that are useful for beginning students." -- Provided by publisher.

Financial Accounting Theory. Seventh Edition

Financial Accounting Theory provides a thorough presentation of financial accounting theories. This new edition continues to include considerable coverage of accounting standards oriented to IASB standards as well as major U.S. accounting standards. While the text discussion concentrates on relating standards to the theoretical framework of the book, the coverage provides students with exposure…

Business research methods. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781305037144

Collation

670 p. ; 28 cm

Series Title

-

Call Number

658.007221 Zik b

Business research methods. Third Edition

Edition

Third Edition

ISBN/ISSN

9781473791343

Collation

402 p. ; 28 cm.

Series Title

-

Call Number

658.403072 Qui b

Advertising & IMC : principles & practice. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781292262062

Collation

664 p. ; 28 cm.

Series Title

-

Call Number

659.1 Mor a

Computer organization and architecture : designing for performance. Seventh E…

Edition

Seventh Edition

ISBN/ISSN

9780131856448

Collation

-

Series Title

-

Call Number

004.2222 Sta c

Computer organization and architecture : designing for performance. Ninth Edi…

Emphasising both fundamental principles and the critical role of performance in driving computer design, this book provides a comprehensive presentation of the organisation and architecture of modern computers.

Animator's survival kit : a manual of methods, principles and formulas for cl…

Edition

Expanded edition

ISBN/ISSN

9780865478978

Collation

392 p. ; 28 cm.

Series Title

-

Call Number

778.593 Wil t

The animator's survival kit

"A manual of methods, principles and formulas for classical, computer, games, stop motion and internet animators"--Cover.

The non-designer's design book : design and typographic principles for the vi…

Edition

Fourth Edition

ISBN/ISSN

9780133966152

Collation

239 p. ; 26 cm.

Series Title

-

Call Number

686.2252 Wil n

Understanding business. Eleventh Edition

Understanding business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: improves student performanceunderstanding business puts students at the center. Its the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect Bu…

Contemporary advertising and integrated marketing communications. Seventeenth…

Edition

Seventeenth Edition

ISBN/ISSN

9781266128882

Collation

704 p. ; 28 cm.

Series Title

-

Call Number

659.1 Wei c

System dynamics. Third Edition

"System Dynamics includes the strongest treatment of computational software and system simulation of any available text, with its early introduction of MATLAB® and Simulink®. The text's extensive coverage also includes discussion of the root locus and frequency response plots, among other methods for assessing system behavior in the time and frequency domains as well as topics such as functio…

Advertising. Fourth Edition

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satel…

Mechanical and electrical equipment for buildings. Twelfth Edition

The definitive guide to environmental control systems, updated with emerging technology and trends The Interactive Resource Center is an online learning environment where instructors and students can access the tools they need to make efficient use of their time, while reinforcing and assessing their understanding of key concepts for successful understanding of the course. An access card with r…

Visual Communication

Visual Communication advances a new understanding of how nonconscious visual knowing drives thinking and behavior before and beyond reason. By engaging readers in intuitive intelligences, Visual Communication cultivates visual and media literacies that are essential to negotiating 21st century cultures with the highest levels of intelligence and grace. Innovative in its field, it provides a sol…