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Building strong brands
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: Aaker, David A. -
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Strategic market management 10th edition
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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
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Brand leadership
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: Aaker, David A. - Joachimsthaler, Erich -
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Brand relevance: making competitors irrelevant
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Strategic market management
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Strategic market management Ed 11
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: Aaker, David A. - Moorman, Christine -
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