Today, B2B marketers must excel across all areas, from messaging to demand generation to sales team enablement. New technologies and techniques make excellence possible. This book makes it real. Top B2B marketer Kim Ann King will help you profit from cutting-edge B2B analytics, experimentation and optimization, marketing automation, targeting and personalization, and more.
DIGITAL PERFORMER FOR ENGINEERS & PRODUCERS: MUSIC PRODUCTION MIXING FILM SCORING AN
The definitive guide to using data and technology in reporting, this text teaches students how to combine data analysis with traditional reporting to create compelling stories. Through coverage of theory, practical examples, online tutorials, and celebrated stories from around the world, thistext demonstrates the tools and principles of data-driven journalism.
In 25 concise steps, you will learn the basics of blockchain technology. No mathematical formulas, program code, or computer science jargon are used. No previous knowledge in computer science, mathematics, programming, or cryptography is required. Terminology is explained through pictures, analogies, and metaphors. This book bridges the gap that exists between purely technical books about the b…
Helps readers learn the craft of designing and building parallel programs - specifically programs that employ multiple processors operating at once to solve a large computational problem. This book addresses techniques for parallel programming on both major categories of parallel computers - SMPs and clusters.
Create and Review Your Own Contracts Minimize your legal risks and lock in profits as experienced contract attorney Laura Plimpton walks you through a fail-safe method of reviewing any contract. Learn to identify and neutralize the trick phrases that can create enormous risks for you and your business. Plimpton's expert advice can save you thousands of dollars in legal fees and may just prevent…
Written by well known business writer, Patrick Forsyth, this book contains tips to increase your sales. Grouped into logical sections, it details how to get buyers to say yes, how to create the right first impression, & understand customers' needs.
A fool-proof guide to the good, the bad, and the ugly about e-learning and how to make it work for any company.
This book covers all the pertinent aspects of administrating Oracle Applications-from installation to day-to-day maintenance. It covers upgrading, cloning, patching, maintenance and troubleshooting of the application system. Embellished with over 350 screenshots and illustrations, it helps in administrating complex Oracle Database in an easy-to-navigate format.
Extend and Customize Oracle E-Business Suite Transform your Oracle E-Business Suite infrastructure to suit enterprise requirements using the comprehensive development methods in this Oracle Press guide. Oracle E-Business Suite Development & Extensibility Handbook lays out each tool alongside reusable code and step-by-step examples. Learn how to create multiorg objects, integrate Java and PL/SQL…
The DB2 9 technology platform is a cutting-edge hybrid database server that offers industry leading storage optimizations, scalability, availability, and more. DB2 9.7 takes the cost savings, ease of use, and security of DB2 9.5 to the next level. This succinct guide will help you eliminate business barriers and gain an inside view into the key features that will save your business time and mon…
Step-by-Step, Full-Color Graphics! Get the most out of your iPhone or iPod touch right away--the QuickSteps way. Color photos and screenshots with clear instructions show you how! Follow along and learn to configure and sync your device with iTunes; make calls with your iPhone; send and receive email; surf the Web; and snap photos. You'll get tips for downloading and enjoying music, podcasts, g…
Step-by-Step, Full-Color Graphics! Get started using Windows 7 right away--the QuickSteps way. Color screenshots with streamlined explanations show you how to use all the new and improved features of this sleek operating system. You'll find tips for customizing your desktop, managing files, connecting to the Internet, using email, adding hardware and software, and enjoying photos, music, and vi…
JAMES BEARD AWARD WINNER • Experience the magic of French baking and elevate your pastry skills to new heights with this invaluable guide from the award-winning pastry chef and co-founder of the renowned French Pastry School. What does it take to perfect a flawless éclair? A delicate yet buttery croissant? To pipe dozens of macarons? The answer is: an intimate knowledge of the fundamentals o…
This is a guide to the notation and use of UML, one of the most widely used, object-oriented notation systems/programming languages in existence, demonstrating the techniques and notation of UML through case studies in system analysis.