This volume brings together a group of contributors from varied backgrounds to tell a history of intellectual property in 50 objects.
Now a major motion picture! Stephen King’s #1 New York Times bestseller is a “wild, powerful, disturbing” (The Washington Post Book World) classic about evil that exists far beyond the grave—among King’s most iconic and frightening novels. When Dr. Louis Creed takes a new job and moves his family to the idyllic rural town of Ludlow, Maine, this new beginning seems too good to be true.…
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both dis…
This book presents the first detailed mathematical analysis of the social, cognitive and experiential properties of Modernist domestic architecture. The Modern Movement in architecture, which came to prominence during the first half of the twentieth century, may have been famous for its functional forms and machine-made aesthetic, but it also sought to challenge the way people inhabit, understa…
Decision-makers at all levels are being confronted with novel complexities and uncertainties and face long-term challenges which require foresight about long-term future prospects, assumptions, and strategies. This book explores how foresight studies can be systematically undertaken and used in this context. It explicates why and how methods like horizon scanning, scenario planning, and road…
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business i…
Refined and streamlined, SYSTEMS ANALYSIS AND DESIGN IN A CHANGING WORLD, 7E helps students develop the conceptual, technical, and managerial foundations for systems analysis design and implementation as well as project management principles for systems development. Using case driven techniques, the succinct 14-chapter text focuses on content that is key for success in today's market. The autho…
Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Acknowledgments -- Part I: Environment Reporting -- 1. The Environment Beat -- 2. Studying Specialized Environment Reporters -- Part II: The Environment Reporters of the 21st Century -- 3. The Environment Reporters -- 4. The Work Environment -- 5. Covering the Environment -- 6. Wrestling with Objectivity a…