The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? For those of us who grapple with these questions on a daily ba…
The official behind-the-scenes concept, production, and post-production art for Star Wars: The Rise of Skywalker. The latest trilogy in the Star Wars film series brings the Skywalker Saga to a close and The Art of The Rise of Skywalker will take readers into the creative process behind visualizing the epic worlds, characters, costumes and weapons.
"The first book to take fans behind the scenes of Finn the Human's and Jake the Dog's adventures in the post-apocalyptic, magical land of Ooo. Packed to the seams with concept art and storyboards, this ... illustrated tome offers an all-access pass into the Emmy Award-winning show team's creative process, [tracing] series creator Pendleton Ward's early influences and work, then [revealing] how …
This behind-the-scenes glimpse of the prestigious Sundance Film Festival is written by one of the co-founders of the festival. Party in a Box includes insights and comments from some of the most innovative filmmakers of the past 20 years.
They obsess over the nuances of a Douglas Sirk or Ingmar Bergman film; they revel in books such as François Truffaut's Hitchcock; they happily subscribe to the Sundance Channel—they are the rare breed known as cinephiles. Though much has been made of the classic era of cinephilia from the 1950s to the 1970s, Cinephilia documents the latest generation of cinephiles and their use of new techno…
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.
More than 5,000 film festivals take place globally and many of these have only been established in the last two decades. International Film Festivals collects the leading scholarship on this increasingly prominent phenomenon from both historical and contemporary perspectives, using diverse methods including archival research, interviews and surveys and drawing widely from fields like sociology,…
Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both competitive and based on application of ethical and innovative management tools. The book is a collation o…
Pengadaan Jurnal Ilmiah Cetak 2022