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Found 2 from your keywords: subject="Web usage mining"
cover
Advanced Web Metrics with Google Analytics. Second Edition
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Clifton, Brian, 1969-

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques an…

Edition
Second Edition
ISBN/ISSN
9780470253120
Collation
-
Series Title
-
Call Number
006.3 Cli a
cover
Measurable journalism : digital platforms, news metrics and the quantified au…
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Carlson, Matt

This book explores ways in which the increasingly 'measurable' news audience has had an impact on journalistic practices, in an era when digital platforms provide real-time, individualizable, quantitative data about audience consumption practices. Considering the combination of digital technology that makes measurable journalism possible, the contributors to this volume examine the work of vari…

Edition
-
ISBN/ISSN
9781032090009
Collation
-
Series Title
-
Call Number
070.4 Car m