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Social media marketing in tourism and hospitality
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content…
- Edition
- -
- ISBN/ISSN
- 9783319051819
- Collation
- xix, 163 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 338.4791 Min s
Marketing and managing tourism destinations. Second Edition
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, cha…
- Edition
- Second Edition
- ISBN/ISSN
- 9781138897298
- Collation
- 689 p. ; 25 cm.
- Series Title
- -
- Call Number
- 910.688 Mor m
Marketing for hospitality and tourism. Seventh Edition
The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
- Edition
- Seventh Edition
- ISBN/ISSN
- 9781292156156
- Collation
- 658 p. ; 29 cm.
- Series Title
- -
- Call Number
- 647.9406 Kot m
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