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Global marketing and advertising : understanding cultural paradoxes. Fourth E…
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communic…
- Edition
- Fourth Edition
- ISBN/ISSN
- 9781452257174
- Collation
- XX, 395 p.
- Series Title
- -
- Call Number
- 658.802 Moo g
Brand activation : implementing the real drivers of sales and profit
Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept of 'brand activation' has become an overused buzzword in the sales and marketing world. The term is bandied about as a catch-all to define anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insight…
- Edition
- -
- ISBN/ISSN
- 9780994429308
- Collation
- -
- Series Title
- -
- Call Number
- 658.81 Mck b
Business essentials for strategic communicators : creating shared value for t…
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business i…
- Edition
- -
- ISBN/ISSN
- 9781349481880
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Rag b
The Retargeting playbook : how to turn web-window shoppers into customers
How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has…
- Edition
- -
- ISBN/ISSN
- 9781118832646
- Collation
- xii, 177 p. ; 24 cm.
- Series Title
- -
- Call Number
- Hib 658.872 Ber r
Marketing to millennials : reach the largest and most influential generation …
Identifies specific behaviors and attitudes common to the Millenial generation, and shows businesses how to build a listening and participation strategy, engage new social tools, and incorporate fun into the brand experience.
- Edition
- -
- ISBN/ISSN
- 9780814433225
- Collation
- xix, 202 p. ; 23,5 cm.
- Series Title
- -
- Call Number
- 658.834 Fro m
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