Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for bu…
Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas a…
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is wri…
Roadmap yang berisi 10 strategi untuk gen Z dalam menavigasi karier sukses dari nol.Gen Z adalah generasi yang lahir di rentang tahun 1997-2012 Termasuk bibliografi
The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still l…
n this [book]...innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership. Now with a foreword by Marc Benioff, the cofounder and CEO of Salesforce, Christensen explains why most companies miss out on new waves of innovation. Included Index
Dalam buku ini, Rhenald Kasali dengan menjabarkan mengenai fenomena yang seperti hadir lalu menang sebagai pendatang baru dengan inovasi yang seolah akan mematikan yang sudah ada.
The Objective Leader shows how a simple set of tools can help you overcome bias and subjectivity— and get better results in every endeavor
Learn how to build and manage your personal brand, with reflections on brand analysis and brand management in the commercial world
A no-nonsense, implementable handbook for taking part in the Entrepreneur Revolution We are living in revolutionary times; times with an impact as significant and far-reaching as the previous Industrial Revolution was to the Agricultural Age. Technological shifts have allowed micro-businesses to compete with large corporations. Small business can now have a global footprint, can be structured i…
Helps you to give effective, dynamic, and memorable presentations.
Based on a mix of interviews, research and personal experience, this books upbeat advice focuses on tangible tactics that recent college grads and experienced twenty-something's can put to work immediately to enhance their employability now and in the future. Highlights include: Unorthodox but proven job-hunting techniques. Making a memorable first impression. Navigating the company's social sc…
There has never been an ERP Guide like this. 100 Success Secrets is not about the ins and outs of ERP. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. This book is also not about ERP's best practice…