This book captures the vibrant essence of bayanihan, the Filipino spirit of communal unity, in a breaktaking collector's edition form Far Eastern University (FEU) Included Glossary
Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good.
Intercultural Communication : Globalization and Social Justice, Third Edition, introduces students to the study of communication among cultures within the broader context of globalization. Kathryn Sorrells highlights history, power, and global institutions as central to understanding the relationships and contexts that shape intercultural communication. Based on a framework that promotes critic…
Providing a framework for understanding the relationship between media and society , this updated Sixth Edition of Media/ Society helps you develop the skills you need to critically evaluate both conventional wisdom and your own assumptions about the social role of the media. Authors David Croteau and William Hoynes retain the book’s basic sociological framework but now include additional dis…
In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, Simon Lindgren explores what it means to live in a digital society. With succinct explanations of the key concepts, debates and theories you need to know, this is a must-have resource for students exploring digital media, social media, media and society, data and soci…
In this book, the authors offer a sharp, witty, and wide-ranging takedown of AI hype across its many forms. The authors show how to spot AI hype, how to deconstruct it, and how to expose the power grabs it aims to hide. Included Notes and Index
Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process. Includes Index
Communication and Capitalism outlines foundations of a critical theory of communication. Index : page 371-386
This book will help you to understand why researchers in this field choose and use particular research methods, equipping you to put these methods into practice across the whole range of undergraduate media courses. Bibliography : page 223-241. Index : page 243-249.