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Found 6 from your keywords: subject="SOCIAL MEDIA, SOCIAL ...
cover
Social media : a critical introduction
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Fuchs, Christian

Now more than ever, we need to understand social media - the good as well as the bad. We need critical knowledge that helps us to navigate the controversies and contradictions of this complex digital media landscape. Only then can we make informed judgements about what's happening in our media world, and why. Showing the reader how to ask the right kinds of questions about social media, Christi…

Edition
-
ISBN/ISSN
9781446257319
Collation
293 p ; 25 cm
Series Title
-
Call Number
302.231 Fuc s
cover
Analyzing the social web
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Golbeck, Jennifer

Introduces a framework and techniques for the analysis and application of public data being generated by social networks and social media. Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network. Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be a…

Edition
-
ISBN/ISSN
9780124055315
Collation
264 p
Series Title
-
Call Number
302.302 Gol a
cover
The culture of connectivity : a critical history of social media
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Dijck, Jose van

The first critical history of social media.

Edition
-
ISBN/ISSN
9780199970780
Collation
-
Series Title
-
Call Number
302.302 Dij t
cover
The Social Media Handbook : Rules, Policies, and Best Practices to Successful…
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Flynn, Nancy

The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource …

Edition
-
ISBN/ISSN
9781118084625
Collation
355 p
Series Title
-
Call Number
302.302 Fly t
cover
Digital marketing analytics : making sense of consumer data in a digital world
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Hemann, ChuckBurbary, Ken

Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Bur…

Edition
-
ISBN/ISSN
9780789750303
Collation
-
Series Title
-
Call Number
658.87 Hem d
cover
Social media explained : untangling the world's most misunderstood business t…
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Schaefer, Mark W.

This book digs deeply into the psychological and sociological factors that make social media platforms like Facebook, Twitter, and YouTube tick. The globally-recognized author walks you through five foundational strategies of social media marketing and addresses the biggest questions holding organizations back from success.

Edition
-
ISBN/ISSN
9780615840031
Collation
140 p ; 22 cm
Series Title
-
Call Number
302.302 Sch s