Judul asli : Business, Jilid 1, Indeks
This work provides a new paradigm for managing corporate research and bringing new technologies to market. It includes four case studies (Xerox-PARC), IBM, Intel, and Lucent) showing the open innovation paradigm in all its potential, and risk.
This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.
Roberto Verganti's fascinating analysis will stimulate all thoughtful business readers, students, and practitioners alike. This passionate and keenly observed book offers a valuable and provocative new view, and will be a fundamental reference for all those interested in design and determined to pursue innovation as a driving factor in their profession. -- Luca di Montezemolo, Chairman Ferrari …