Innovation Management and New Product Development. Fourth Edition

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.

Innovation management and new product development. Fifth Edition

Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms.

Contagious: rahasia di balik produk dan gagasan yang populer

Apa yang Menjadikan Sesuatu Populer? Kalau menurut Anda iklan, coba pikir lagi. Orang tidak mendengarkan iklan; mereka mendengarkan teman. Tapi, kenapa orang bicara lebih banyak tentang produk dan gagasan tertentu dibanding yang lain? Kenapa sejumlah cerita dan rumor lebih tersebar? Dan apa yang menjadikan konten online mewabah? Jonah Berger mengungkapkan ilmu rahasia di balik getok tular dan t…

Manajemen Kualitas Produk dan Jasa

Edition

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ISBN/ISSN

9799015715

Collation

xiii, 253 p. ; 24 cm.

Series Title

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Call Number

658.575 Yam m