Advertising used to give the voice of brands. However, there are many more cases of brands that were built without the help of advertising. All decisions related to packaging, from structure and graphics, build the identity of a brand. This book will guide you to know how valuable brands are built just from the packaging design of their products.
This text features an innovative collection of books, magazines, catalogs, brochures and cover designs by top designers worldwide. The 'go-to' sourcebook for cover design inspiration, this volume contains pages packed with innovative cover solutions from around the globe.