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Found 2 from your keywords: subject="NEW PRODUCTS -- MANAG...
cover
Strategic management of technological innovation. Sixth Edition
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Schilling, Melissa A

Melissa Schillings Strategic Management of Technological Innovation, is the world leading innovation strategy text, written with the needs of both business students and engineering students. It approaches the subject of innovation management as a strategic process, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the b…

Edition
Sixth Edition
ISBN/ISSN
9781260565799
Collation
345 p. ; 23 cm.
Series Title
-
Call Number
658.575 Sch s
cover
The creative economy : how people make money from ideas
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Howkins, John

Britain makes more money from music than from its car industry. Howkins explores how we can harness creativity and the industry it sustains to our interests. This book is not about information and the information society, but about basic matters.

Edition
-
ISBN/ISSN
9780141977034
Collation
280 p. ; 20 cm.
Series Title
-
Call Number
658.4063 How c