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Services marketing : people, technology, strategy. Eighth Edition
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…
- Edition
- Eighth Edition
- ISBN/ISSN
- 9781944659011
- Collation
- -
- Series Title
- -
- Call Number
- 658.8 Lov s
Importing and exporting : 24 lessons to get you started
For centuries people have been conducting business transactions that extend beyond their own borders. More recently, the nature and intensity of competitive forces and other significant factors have strongly influenced many more businesses to take advantage of the benefits to be gained from trading in a global marketplace. As a result, over the last three decades, the growth rate in internation…
- Edition
- -
- ISBN/ISSN
- 9780071278010
- Collation
- -
- Series Title
- -
- Call Number
- 658.84 Lop i
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