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Found 2 from your keywords: subject="MARKETING -- TECHNOLO...
cover
Digital disruption in marketing and communications : a strategic and organiza…
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Magnotta, Edoardo

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way c…

Edition
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ISBN/ISSN
9781032087917
Collation
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Series Title
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Call Number
658.802 Mag d
cover
Transmedia marketing : from film and TV to games and digital media
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Zeiser, Anne

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story. Through succe…

Edition
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ISBN/ISSN
9780415716116
Collation
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Series Title
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Call Number
302.230688 Zei t