This is the first anthology to address design history as an established discipline, a field of study which is developing a contextualized understanding of the role of design and designed objects within social and cultural history
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business