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Found 2 from your keywords: subject="Corporations--Public ...
cover
Essentials of corporate communication : implementing practices for effective …
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Riel, Cees B.M VanFombrun, Charles J.

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leadi…

Edition
-
ISBN/ISSN
9780415328265
Collation
xvi, 306 pages : illustrations ; 24 cm
Series Title
-
Call Number
658.45 Rie e
cover
Understanding Corporate Communication
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Oltarzhevskyi, DmytroZagorulko, Yevgen

This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases and practical models.

Edition
First edition, 2025
ISBN/ISSN
9781032777610
Collation
xiv, 295 p. ; 24,5 cm.
Series Title
-
Call Number
658.45 Olt u