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Found 2 from your keywords: subject="Communication in mana...
cover
Corporate communication. Sixth Edition
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Argenti, Paul A

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in re…

Edition
Sixth Edition
ISBN/ISSN
9780071326155
Collation
307 p. ; 23 cm.
Series Title
-
Call Number
658.45 Arg c
cover
Corporate communication : an international and management perspective
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Lerbinger, Otto

Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Per…

Edition
-
ISBN/ISSN
9781119471370
Collation
336 p. ; 26 cm.
Series Title
-
Call Number
658.45 Ler c