Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process qui…
ÒBuku ini adalah definisi terbaik dari Pemikiran Desain yang pernah saya temui.Ó ÑKees Dorst, penulis buku Frame Innovation ÒThe Design Thinking Playbook tidak hanya menguraikan dan menggambarkan cara menggunakan pemikiran desain. (É) Buku ini adalah kontribusi baru yang imajinatif.Ó ÑNigel Cross, penulis buku Design Thinking: Understanding how designers think and work ÒBermanfaat karen…
Providing clear, practical guidelines for developing one's powers as a creative thinker, Adair employs examples of entrepreneurs, authors, scientists, and artists to illustrate key aspects of creativity.