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Public relations : critical debates and contemporary practice

This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations. The editors are Lecturers in Public Relations at the Stirling Media Research Institute, University of Stirling, Scotland.

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Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive…

Running an effective investor relations department : a comprehensive guide

The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. From creating and properly communicating a company's investment story, to dealing with both the sell side and buy sid…

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Creating corporate reputations : identity, image, and performance

'Clear writing style and concise arguments... thought-provoking and extremely readable... Whether you are a manager, an academic, or just an interested general reader, Creating Corporate Reputations will offer many new insights into the important role that corporate reputation plays in the success of business' -Academy of Management Executive'Well written and interesting. Dowling does an excell…

Winning reputations : how to be your own spin doctor

Edition

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ISBN/ISSN

9780333963654

Collation

192 p. ; 24 cm.

Series Title

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Call Number

659.285 Gen w