Essentials of corporate communication : implementing practices for effective …

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leadi…

Creating corporate reputations : identity, image, and performance

'Clear writing style and concise arguments... thought-provoking and extremely readable... Whether you are a manager, an academic, or just an interested general reader, Creating Corporate Reputations will offer many new insights into the important role that corporate reputation plays in the success of business' -Academy of Management Executive'Well written and interesting. Dowling does an excell…

Winning reputations : how to be your own spin doctor

Edition

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ISBN/ISSN

9780333963654

Collation

192 p. ; 24 cm.

Series Title

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Call Number

659.285 Gen w