" ... Showcases the world's best illustrated 2D and 3D work submitted for the Expose 2010 awards."--Page 4 of cover.
Affordable housing is an enduring political challenge. Cities have endeavored to set international standards for this important field of architecture since the 1920s. Planners must work within a socially motivated tradition to find exemplary solutions both at the political and architectural level. This building catalogue documents over 130 residential buildings dedicated to affordable housing. …
Architectural competitions act as a tool for enhancing a design and selecting planning partners. The quality of urban development, high-rise buildings and open spaces is thus sustainably improved. Nevertheless, this planning and awarding tool is repeatedly scrutinized. Twenty-five international projects from 2009 to 2015 presented in this volume shed light on design methods and techniques emplo…
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone invo…
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you how to adapt, c…
In their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change.