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Found 2 from your keywords: subject="Brand choice"
cover
Brands in the balance : Meeting the challenges to commercial identity
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Drawbaugh, Kevin

This text explores the issue of the anti-brand backlash and takes a close look at the future of the global brand and what e-commerce companies must do to make sure their brand names stand out and make a lasting impression.

Edition
-
ISBN/ISSN
0273650351
Collation
viii, 278 p., [16] p. of plates : ill. (some col.)
Series Title
-
Call Number
658.82721 Dra b
cover
The behavioral economics of brand choice
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Foxall, Gordon, RSchrezenmaier, Teresa C

Understanding consumer choice is central to modern marketing, thought and practice. This volume presents a ground-breaking approach to the analysis of brand choice which is relevant to both marketing practice and social science. This unique analysis reveals the causes of consumer choice that underlie patterns of brand selection; the role of price and non-price elements of the marketing mix in i…

Edition
-
ISBN/ISSN
9780230006836
Collation
xix, 292 p. ; 22 cm.
Series Title
-
Call Number
658.8343 Fox t