Building strong brands

In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now Aaker uses real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity.

Watches XI International

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658.827 Cob w

A branded world : adventures in public relations and the creation of superbrands

Table of contents

Blog marketing : Cara baru yang revolusioer untuk meningkatkan penjualan, mem…

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ISBN/ISSN

9789792700893

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xix, 340 hlm. ; 23 cm.

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658.827 Wri b

Global brand integrity management : how to protect your product in today's co…

This book features a foreword by Larry Malloy, Vice President of Brand Integrity, Johnson & Johnson. It includes international case studies. It offers specific metrics that can be used for brand protection polices

Brand bible : the complete guide to building, designing, and sustaining brands

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials an…

The power of brands : teknik mengelola brand equity dan strategi pengembangan…

Edition

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ISBN/ISSN

9789796868827

Collation

268 p.

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658.827 Ran p

How Brands Become Icons : The Principles of Cultural Branding

“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-i…

Designing Brand Identity. Third Edition

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class compa…

Brand management

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ISBN/ISSN

9793464143

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310 p.

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658.827 Nic b

Brand relevance: making competitors irrelevant

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these co…

Manajemen & strategi merek

Edition

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ISBN/ISSN

9789792926699

Collation

286 p.

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Call Number

658.827 Tji m

Kamus brand

English-Indonesian dictionary of branding terms.

Screw business as usual

Edition

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ISBN/ISSN

9786027870222

Collation

400 p.

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658.827 Bra s

Like a virgin: rahasia bisnis yang tak diajarkan di sekolah mana pun

Buku ini adalah pelajaran bisnis ala Richard Branson. Anda tertarik memulai bisnis, meningkatkan keahlian dalam hal kepemimpinan, atau sekadar mencari inspirasi dari para pengusaha terhebat di masa kini? Branson punya jawaban untuk semua itu. Like A Virgin berisi banyak nasihat terbaik, menyaring banyak pengalaman dan wawasan mendalam yang mengantarkan Branson menjadi salah satu pemimpin bisnis…

Branding pays : the five-step system to reinvent your personal brand

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don’t have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays™ , a practical guide to strategic personal branding, will help you refocus your skills and experience so you are t…

Brands in the balance : Meeting the challenges to commercial identity

This text explores the issue of the anti-brand backlash and takes a close look at the future of the global brand and what e-commerce companies must do to make sure their brand names stand out and make a lasting impression.

Kellogg on Branding

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, …

Go Logo ! A Handbook to the Art of Global Branding

Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by …