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Go Logo ! A Handbook to the Art of Global Branding

Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by …

Edition: -
ISBN/ISSN: 9781592535170
Collation: 208 p.
Series Title: -
Call Number: 658.827 Cat g

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