Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…
Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background …
Having trouble gaining traction with your business-to-business marketing strategy? Fret no more. From a B2B marketing expert with years of experience consulting Fortune 500 companies and aggressive startups, learn whats necessary to catapult your company into the spotlight through both digital and traditional means. B2B A To Z will explain: How to create advertising that brands your product or …
Semakin bertumbuhnya ekonomi secara nasional di Indonesia dalam 10 tahun terakhir, memicu lahirnya korporasi-korporasi baru dengan berbagai skala, mulai dari kelas UKM (usaha kecil menengah), hingga korporasi dengan ukuran yang sangat masif. Sebagai dampak dari pertumbuhan yang cepat ini, tidak bisa dihindari bahwa antar korporasi akan berhubungan bisnis dengan korporasi lainnya dalam rangka pe…