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Brand mascots : and other marketing animals
Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. Featuring case studies and empirical analyses from around the world this book presents the latest thinking on beast-based brands. Entirely qualitative in conten…
- Edition
- -
- ISBN/ISSN
- 9781138825079
- Collation
- 299 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.113 Bro b
Mascot: Mascots in Contemporary Graphic Design
The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains, record fairs and publishers, the use of mascots seems to be as popular as ever. Part of their charm is their variety. Simple and playful or sophisticated and current, mascots are fun characters that ma…
- Edition
- -
- ISBN/ISSN
- 9781915392046
- Collation
- 176 p. ; 25 cm.
- Series Title
- -
- Call Number
- 741.6 Cou m
Mascot design : upgrade a brand with mascots and peripheral products
The mascots for the Tokyo 2020 Olympic Games came into global spotlight overnight, strengthening the promotion for the city considerably. The popularity of Kumamon has generated over 124.4 billion yen in revenue from tourism, peripheral products and copyright licenses. Snoopy, once featured on the cover of Times and mascot for NASA, has over 350 million fans around the world. Its copyright inco…
- Edition
- -
- ISBN/ISSN
- 9789887928331
- Collation
- 255 p. ; 29 cm.
- Series Title
- -
- Call Number
- 741.6 Lin m
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