A history of the leading design agency cites its members' pivotal influence on graphic design throughout the past half century, chronicling past and present developments in visual communication while presenting a series of illustrated biographies for key designers.
The European Design Awards, which attract over 900 entries, not only present a remarkable picture of whats happening in European design today they also play an important part in promoting and encouraging standards and ambitions in design. They seek to raise the status of graphic design in European society, by presenting the very best quality work, by pointing out new directions and further esta…
Signage plays a critical and ubiquitous role in how we orient ourselves withint our built environment. Adopting an active and creative role, these supporting graphic markers elicit a deeper and more inquisitive exploration of the interiority of a place.
Imprint 2 is an impressive presentation of the most creative ideas and styles in print and promotional design.
Perhaps the single most important aspect of any successful brand, a color is often recognizable long before the form of a logo or the letters that make up a business name. A powerful tool when employed effectively, it can trigger a multiplicity of responses from the emotional or nostalgic to the covetous or inspirational. Rarely an accident, each arises out of a distinct dialogue where the bran…
This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a proj…
Logotype is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Retaining the striking black-and-white aesthetic a…
Create the Digital Games You Love to Play Discover an exercise-driven, non-technical approach to game design without the need for programming or artistic expertise using Game Design Workshop, Third Edition. Author Tracy Fullerton demystifies the creative process with a clear and accessible analysis of the formal and dramatic systems of game design. Examples of popular games, illustrations of de…
A Fresh Look at the History of Graphic Design Graphic Design History, 2nd edition is a critical approach to the history of graphic design. Organized chronologically, the book demonstrates the connection to the current practices of graphic arts, visual expression, and design with its engaging narrative and special features. With new images, chapter revisions, and features like Tools of the Trade…
The updated edition on all the latest features and capabilities of ActionScript 3.0 and Flash Player 10. ActionScript is a popular programming language used primarily for the development of Web sites and software. This update to the successful previous version introduces you to all the exciting new capabilities of ActionScript 3.0. You'll see how ActionScript 3.0 goes beyond its primary use of …
You will master all the basics of ActionScript programming by building 16 robust games. One step at a time, you'll learn techniques, that can be adapted to virtually any project, from games to training and advertising. This edition adds new chapters on card games and 3D games.
From a steamy jungle to a modern city, or even a sci-fi space station, 3D Game Environmentsis the ultimate resource to help you create AAA quality art for a variety of game worlds. Primarily using Photoshop and 3ds Max, students will learn to create realistic textures from photo source and a variety of techniques to portray dynamic and believable game worlds. With detailed tutorials on creating…
Learning Blender walks you through every step of creating an outstanding animated character with the free, open source, 3D software Blender, and then compositing it in a real video using a professional workflow.
This book offers practical help and guidance to aspiring illustrators. All areas of the job are covered – how to create a portfolio; the most effective ways to approach would-be clients; how to prepare for meetings and negotiate contracts; and how to handle, deliver, and bill a job. There is advice on how to avoid the pitfalls that can undermine crucial first impressions; how to set up a stud…
• Anecdotes and insights from graphic-design stars • In association with the School of Visual Arts in New York City • This replaces ISBN 1-880559-99-4 Completely updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Contributors, including Milton Glaser, Lou Dan…