Logotype is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Retaining the striking black-and-white aesthetic a…
"Seven design categories are examined, including work for new clients, good causes, wide open briefs, repeat business, low budget jobs, collaborations, and working to short deadlines. The book compares 'like with like' by lining up seven projects, one from each category, by each of the seven featured designers."--Cover p. [4].