Understanding digital marketing : marketing strategies for engaging the digit…

Edition

Fourth Edition

ISBN/ISSN

9780749478438

Collation

-

Series Title

-

Call Number

658.872 Rya u

Database systems : design, implementation, and management. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781285196145

Collation

xxvii, 751 p. ; 29 cm.

Series Title

-

Call Number

005.74 Cor d

Management : principles and practices. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781111969721

Collation

-

Series Title

-

Call Number

658 Gri m

Marketing management. Twelfth Edition

Edition

Twelfth Edition

ISBN/ISSN

9780131968530

Collation

672 p. ; 27 cm.

Series Title

-

Call Number

658.822 Kell m

Managerial accounting : tools for business decision making. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781394225323

Collation

161 p. ; 30 cm.

Series Title

-

Call Number

658.1511 Wey m

Human Relation Organizations: Applications and Skill Building. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9780070171558

Collation

678 p.

Series Title

-

Call Number

658.3 Lus h

Effective crisis communication: moving from crisis to opportunity. Second edi…

Edition

Second edition

ISBN/ISSN

9781412980340

Collation

239 p.

Series Title

-

Call Number

658.4 See e

Knowledge management in theory and practice. Second edition

Edition

Second edition

ISBN/ISSN

9780262015080

Collation

485p.

Series Title

-

Call Number

658.4038011 Dal k

Small Business Management an Entrepreneur's Guidebook. Fifth edition

Small Business Management, Fifth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic "how-to" perspective illustrating many practical examples and applications from the business world.

Mathematics : a practical odyssey. Sixth Edition

MATHEMATICS: A PRACTICAL ODYSSEY demonstrates how mathematics is usable and relevant to students. Throughout the book, the authors emphasize problem solving skills, practical applications, and the history of mathematics.

Build Your Own Database Driven Web Site Using PHP & MYSQL. Fourth edition

Edition

Fourth edition

ISBN/ISSN

9780980576818

Collation

-

Series Title

-

Call Number

005.74 Yan b

The Wise Company : How Companies Create Continuous Innovation

In The Wise Company, legendary management experts Ikujiro Nonaka and Hirotaka Takeuchi highlight how various companies have confronted the challenge of rapid change to create new products and new ways of doing business that benefit employees, consumers, and society.

The Future of IT Governance in 2024: Strategies for Success

The DX Review, a leading digital transformation platform, delivers insightful news and analysis with a global network of experts. We empower businesses to unlock their full potential through practical guides, informed by diverse perspectives and cutting-edge trends. Trusted by business leaders, IT professionals, and enthusiasts, The DX Review is your partner in navigating the digital landscape.

Sustainable performance in the digital age : when Lean meets digital

This book explains how to combine Lean (including Hoshin Kanri) with Digital solutions to maximize sustainable performance that complies with people's and planet's performance expectations and needs. Organisations have always strived to perform the best and be the most sustainable. In this respect, Lean systems and other proven recipes still make sense, and are still far from having delivered t…

Statistics for business and economics. Fifteenth Asia edition

This edition combines clear statistical methods with a proven approach that presents a problem, then a scenario. Updated applications reflect the latest developments in business and statistics today. You work with more than 350 new and updated business examples, approximately 50 new and updated cases and hands-on exercises that highlight statistics in action.

Project management for engineering, business and technology. Seventh Edition

Project Management for Engineering, Business and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application. The systems development cycle is used as a framework to discuss project manag…

Open Innovation Results: Going Beyond the Hype and Getting Down to Business

This book offers the latest theory and evidence from innovation processes, and discusses how they can, and must, connect to the organization as a whole in order to have real long-term value

Management : a practical introduction. 2024 release

Management: A Practical Introduction empowers students to develop their career readiness. Developed to help students read and learn management with a purpose, it takes a student-centered approach. This is the first product to uniquely integrate a strategic career readiness theme throughout to address employers' concerns about students graduating without being career ready.

Global digital data governance : polycentric perspectives

This book addresses global digital data governance from polycentric perspectives. Theories of (global) digital data governance remain little consolidated, with monodisciplinary accounts and different approaches focusing on actors, processes and norms.

Dynamic capabilities : foundational concepts

This Element relates the dynamic capabilities framework to important concepts from the business and economics literature, demonstrating how it applies to today's business challenges. It also offers a capabilities perspective on a theory of the firm. Most existing theories of the firm caricature today's business enterprise.