Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best…
Presents over 100 sets of questions, or different lenses, for viewing a game's design. Written by one of the world's top game designers, this book describes the deepest and most fundamental principles of game design, demonstrating how tactics used in board, card, and athletic games also work in video games. It provides practical instruction on creating world-class games that will be played agai…
Who better to teach students the fine art and craft of digital lighting and rendering than the individual who created many of the stunning lighting effects for Pixar's blockbuster films such as Brave, Toy Story 3, Wall-e, Cars, and The Incredibles? In these pages, lighting and animation pro Jeremy Birn draws on his wealth of industry and teaching experience to provide an thoroughly updated edit…
Introduction -- The need for regional and national leadership -- Industry-wide national case studies -- UK BIM Task Group -- US General Services Administration (GSA) -- Swedish Transport Administration (Trafikverket) -- The Australian transport and infrastructure industry -- The case for organisational leadership -- Australian early adopter case study: Queensland Department of Public Works (200…
This book is a practical, visually rich handbook that teaches techniques for arranging, lighting, and photographing food to make it look appealing and professional. Index : page 268-272.
This book is designed to give new users a solid understanding of the fundamental skills needed to create beautiful 3D models and stunning animations with Autodesk Maya. Glossary : page 613-620. Index : page 621-627.
This book offers a structured guide for conducting scholarly research, from formulating questions and gathering evidence to constructing and presenting compelling arguments across disciplines. Appendix : page 301-306. Index : page 307-314.
This book lays out clearly in eight steps how agile leaders empower their team to make decision quickly, evaluate correctly where the biggest opportunities are and mould their strategies around market dynamics and ever-changing needs. Index : page 209-216.
This book is a definitive baking guide that offers meticulously tested, detailed recipes and techniques for a wide range of cakes—ranging from classic layer cakes to intricately decorated showstoppers—ensuring consistent, high-quality results. Index : page 667-684.
This book will guide you through her timeless, expert methods for loaves, buns, pizzas, cakes and more with Italian bravado, as each impressive recipe is imbued with the memories of growing up in Rome and living in Milan. Index : page 154-160.
This book is is a comprehensive monograph showcasing the life and legacy of renowned type designer Adrian Frutiger, detailing each of his typeface creations, their design development, and impact on typography. Notes : page 422-435. Index : page 438-444. Bibliography : page 445-449
This book delves into the role of illustration by exploring its theoretical foundations, visual language, and cultural contexts, offering a rich framework for understanding both the practice and significance of illustrated art. Glossary : page 239-243. Index : page 244-248.
This book tells how to Put the consumer back into the heart of your campaigns with this bestselling guide to user experience and research, offering practical and straightforward advice on the most up-to-date research methods. Index: page 317-323.
This book examines how game designers incorporate critical commentary and playful mechanics into experimental game experiences, probing the intersections of social critique, player interaction, and gamified design strategies in contemporary gaming culture.
This book offers a thorough overview of core financial management concepts—such as time value of money, capital budgeting, financing decisions, risk assessment, and working capital management—while illustrating their practical application in real-world business settings. Glossary : page 699-706. Index : page 707-718.
Never Too Small explores this question through the lens of five small-footprint design principles and a showcase of 30 apartments and houses form around the world, all smaller than 50m2 / 540ft2.
Framed Ink 2 provides insight into another compositional tool that Marcos uses every day to create his amazing artwork--the energy within the working frame. Index : page 126-127.
This book explores how picturebooks combine imagery and narrative to engage young readers, dissecting visual techniques, design choices, and storytelling strategies that make illustrations an essential part of the storytelling process. Bibliography : page 195-196. Glossary : page 197. Index : page 197-199.