Corporate communication. Fifth Edition

Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate…

Communication and Human Behavior. Fifth Edition

Communication and Human Behavior offers students a broad introduction to the study of communication which is expansive yet integrated, that links theory to practice, and that is rigorous yet readable. Neither a watered-down treatment of the subject nor a how-to text, this new edition presumes that the study of communication in human affairs is a complex phenomenon with important and far-reachin…

Organizational Communication: Approaches and Processes. Fifth Edition

ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES, 5th Edition presents organizational communication from both a communication and managerial perspective. Professor Miller’s clear writing style and consistent use of examples and case studies result in a text that you’ll find easy to understand. Important Notice: Media content referenced within the product description or the product tex…

Principles of Communications : Systems, Modulation, and Noise. Fifth Edition

Market_Desc: · Engineers· Instructors Special Features: · Sections on important areas such as spread spectrum, cellular communications, and orthogonal frequency-division multiplexing are provided· Computational examples are included, illustrating how to use the computer as a simulation tool, thereby allowing waveforms, spectra, and performance curves to be generated· Overviews of the neces…

Strategic Management: Awareness and Change. Fifth Edition

This edition, which now includes fully classroom-tested case studies, covers the core aspects of the business strategy syllabus as well as reflecting the cutting edge of strategic management thought. It is accompanied by a lecturer's manual.

International financial management. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

978007127619

Collation

533 p.

Series Title

-

Call Number

657.32 Eun i

Basic marketing research. Fourth Pearson New Edition

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

The Power of Logic. Fourth Edition

This brief and flexible introductory level text is designed to illustrate the power of logic as a tool for critical thinking in various facets of life by increasing students' ability to understand, analyze, evaluate, and construct arguments. The Power of Logic provides balanced coverage of informal logic, traditional categorical logic, and modern symbolic logic. The authors' direct and accessib…

Principles of economics. Fourth Edition

PRINCIPLES OF ECONOMICS continues to be the most popular and widely used text in the Economics classroom. The 4th edition features a strong revision of content in all 36 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in co…

Discovering Computers Fundamentals. Fourth Edition

Discovering Computers Fundamentals is a concise yet thorough text ideal for use incomputer concepts or application software courses. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Architecture of Computer Hardware, Systems Software & Networking. Fourth …

Reflects the latest technology in the field to provide readers with the most up-to-date resource Presents examples that cover a broad spectrum of hardware and software systems, from personal computers to mainframes Places more emphasis on networking to address increased importance of the communications area Consolidates the coverage of buses into one chapter. Integrates numerous review question…

Digital Signal Processing Using MATLAB® : A Problem Solving Companion. Fourt…

Learn to use MATLAB® as a useful computing tool for exploring traditional Digital Signal Processing (DSP) topics and solving problems to gain insight with this supplementary text. DIGITAL SIGNAL PROCESSING USING MATLAB®: A PROBLEM SOLVING COMPANION, 4E greatly expands the range and complexity of problems that you can effectively study. Since DSP applications are primarily algorithms implement…

Information Technology Auditing. Third International Edition

Understand how audits take place in the real world with INFORMATION TECHNOLOGY AUDITING, 3e, International Edition! With coverage of traditional auditing as well as auditing of information systems, this accounting text provides you with the background you need to succeed in the real world. Up-to-date coverage of auditor responsibilities and legislation, fraud techniques and detection, and expan…

Business analysis and valuation : text & cases. Third IFRS Edition

Business Analysis and Valuation, Third IFRS Edition provides comprehensive coverage on how to use financial statement data in a variety of business analysis and valuation contexts. The text’s key strength is that it both offers a framework for business analysis and valuation but also shows how this framework can be applied in a variety of decision-making contexts.The text is thoroughly IFRS b…

E-Business and E-Commerce Management. Third Edition

Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

Digital Signal Processing Using Matlab. Third Edition

In this supplementary text, MATLAB is used as a computing tool to explore traditional DSP topics and solve problems to gain insight. This greatly expands the range and complexity of problems that students can effectively study in the course. Since DSP applications are primarily algorithms implemented on a DSP processor or software, a fair amount of programming is required. Using interactive sof…

Authorized Self-Study Guide: Interconnecting Cisco Network Devices, Part 2 (I…

Authorized Self-Study Guide Interconnecting Cisco Network Devices, Part 2 (ICND2) Third Edition Foundation learning for CCNA ICND2 Exam 640-816 Steve McQuerry, CCIE® No. 6108 Interconnecting Cisco Network Devices, Part 2 (ICND2), is a Cisco®-authorized, self-paced learning tool for CCNA® foundation learning. This book provides you with the knowledge needed to install, operate, and troublesho…

IOS programming the big nerd ranch guide. Third Edition

Presents a guide to the concepts and coding of iOS to create a variety of applications, covering such topics as debugger, core location, reference counting, blocks and categories in Objective-C, and push notifications.

Programmable logic controller (plc) : sebuah pengantar. Edisi Ketiga

Edition

Edisi Ketiga

ISBN/ISSN

9797412695

Collation

243 p. ; 25 cm.

Series Title

-

Call Number

004.64 Bol p

The television handbook. Fourth Edition

This reissue of Sandar Panikkarâe(tm)s 1959 book is based upon a series of lectures given at the Institut dâe(tm)Etude de Development Economique et Social, which spotlights the problems faced by the multitude of African and Asian states which achieved independence between 1945 and 1957. From Asia, the author discusses the plight of India, Pakistan, Burma, Indonesia, Ceylon, Vietnam, Cambodia,…