Design for motion : motion design techniques & fundamentals. Second Edition

Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects. Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their …

Deconstructing the Elements with 3ds max : Create Natural Fire, Earth, Air an…

ALL NEW TUTORIALS IN THIS NEW 3RD EDITION provide a unique and rigorous approach to teaching 3d artists the art and techniques of creating CG environments with the latest version of 3ds Max..

Advanced Maya texturing and lighting. Third Edition

Level up your skills with powerful texturing and lighting techniques Advanced Maya Texturing and Lighting, Third Edition leads you through the latest advanced techniques for adding realistic detail to your models. This new edition is up-to-date with the latest Maya texturing, lighting, and rendering features, including an exploration of the Node Editor, new Maya utility nodes and expanded cover…

The Economics of Money Banking and Financial Markets. Alternate edition

Edition

Alternate edition

ISBN/ISSN

9780321565181

Collation

661 p.

Series Title

-

Call Number

332.2 Mis e

Practicing communication ethics : development, discernment, and decision maki…

Takes an applied approach to communication ethics emphasizing the development of personal standards for use in personal, professional, and social life Core textbook for communication and media ethics courses 3rd edition features new content focused on digital communication, trauma, partisan political divisions, and the COVID-19 pandemic Online resources for instructors include instructor's manu…

Visual methodologies : an introduction to the interpretation of visual materi…

Now in its Fourth Edition, Visual Methodologies: An Introduction to Researching with Visual Materials is a bestselling critical guide to the study and analysis of visual culture. Existing chapters have been fully updated to offer a rigorous examination and demonstration of an individual methodology in a clear and structured style. Reflecting changes in the way society consumes and creates its v…

Analyzing media messages : using quantitative content analysis in research. F…

Analyzing Media Messages, Fourth Editionprovides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of d…

Media Literacy. Fourth Edition

"Media Literacy is a captivating, engaging, reader-friendly textbook essential for introductory Media Studies courses in communication, sociology, film studies, and English." -SirReadaLot.org In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Fourth Edition uses an engaging and conversational style to help …

Gender, race, and class in media : a critical reader. Fourth Edition

This provocative new edition of Gender, Race, and Class in Media engages students with a comprehensive introduction to mass media studies. Editors Gail Dines and Jean M. Humez present new and classic readings that critically analyze some of the most pervasive and influential forms of media entertainment culture, including advertising, reality tv shows, sitcoms and dramatic series, pornography, …

Fundamentals of media effects. Second Edition

"Mass media's potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame “the media” for many of society's problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to…

Human communication. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9780071108324

Collation

xiii, 530 p. : ill. ; 24 cm.

Series Title

-

Call Number

302.221 Tub h

Communicate! Twelfth Edition

Continually praised by reviewers for its clear and concise writing style, this ground breaking and market-leading textbook is theory-based with a skill building and competency orientation. The authors provide lively, contemporary examples to ground theory, to increase comprehension, and to help you become skillful communicators. COMMUNICATE! encourages active learning through well-designed anal…

In the company of others : an introduction to communication. Fifth Edition

Combining current research with humor, vivid examples, and practical advice, Rothwell brings human communication to life for students. Now in its fifth edition, In the Company of Others continues to use the communication competence model to help students apply theoretical lessons to their own skills.

Data for journalists : a practical guide for computer-assisted reporting. Fif…

Previous editions titled: Computer-assisted reporting.

Millennials, news, and social media : is news engagement a thing of the past?…

Five years after the first edition of Millennials, News, and Social Media: Is News Engagement a Thing of the Past? was published, a focus on the Millennial generation's relationship with news is more important than ever. This revised and updated book reports the results of a new survey that reveals changes in news consumption habits and attitudes while painting a detailed portrait of Millennial…

Sensation and perception. Seventh Edition

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Business Ethics: A Real World Approach. Second Edition

This book provides assistance to employees by taking a journey through the challenging world of business ethics at the ground level of the organization rather than flying through the abstract concepts and philosophical arguments at the treetop level. By examining issues and scenarios that relate directly to their work environment (and their degree of autonomy in that environment), employees can…

Social research methods. Fourth Edition

Now in its fourth edition, this market-leading textbook continues to provide students with an excellent explanation and demonstration of the main theories and techniques in social research methods.

Research design : qualitative, quantitative, and mixed methods approaches. Fi…

This best-selling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions, key elements of the research process, a review of the literature, an assessment of the use of theory in research applications, and reflecti…

The content analysis guidebook. Second Edition

Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.