Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of…
Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background …
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultan…
Includes the latest tools and techniques needed for success in today's digital; multi-channel marketplace; this guide offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels. --
Successful companies no longer assume they alone are capable of developing, manufacturing and marketing the products their business require. Increasingly, firms seek partnerships to stay ahead of the competition or even to survive in today's global economy. Global markets may soon be dominated by extended corporate families with multiple links and partners.
Comer, one of the architects of the Internet in the late 1970s, explains in clear, non-technical terms what the Internet is, how it works, how it came to be, and what's in store for the future. Part 1 covers fundamental concepts such as digital and analog communication, introduces packet switching, and explains the LAN technologies that are used in most businesses. Part 2 offers a short history…
Today’s readers can prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful at any stage of career development. This edition emphasizes how to use social media techniques, detailed in th…
Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.
Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Index : page 389-399
CHRISTMAS 2013 EDITION
Ever wondered why some pages have millions of fans, while others only have maybe a hundred? Huge fan bases, viral campaigns, and brand building via facebook isn't an accident or guesswork. This 35 page book will show you how I've engineered campaign after campaign to go viral for any brand. You'll get a look inside how to generate massive followings on facebook for yourself or your brand. Here'…
Europe's Bestselling SEO Book Just Got Even Better!New edition re-written for 2015, including more case studies than ever before***Includes FREE Book: How to Get to the Top of Google+ Local/Google Maps******Includes FREE Expert Website, SEO & Marketing Review and Strategic Plan worth £186*** Europe's Bestselling SEO Book in History: #1 in Advertising #1 in Web Marketing #1 in Sales and Marketi…
SEO For 2013: Search Engine Optimization Secrets(SEO) is the only DO-IT-YOURSELF SEO GUIDE you need. This book has been completely rewritten and updated for 2013 and contains all the SEO strategies, tips, instructions, coding examples, and information you need to optimize your website and dominate the world's leading search engines. The Internet is today's telephone book and as a business you h…
The Definitive Java Programming Guide Fully updated for Java SE 8, Java: The Complete Reference, Ninth Edition explains how to develop, compile, debug, and run Java programs. Bestselling programming author Herb Schildt covers the entire Java language, including its syntax, keywords, and fundamental programming principles, as well as significant portions of the Java API library. JavaBeans, servl…
Now in its sixth edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
A comprehensive book that teaches the fundamentals needed to program on the Internet, this text provides in-depth coverage of introductory programming principles, various markup languages (XHTML, Dynamic HTML and XML), several scripting languages (JavaScript, PHP, Ruby/Ruby on Rails and Perl); AJAX, web services, Web Servers (IIS and Apache) and relational databases (MySQL/Apache Derby/Java DB)…
This volume introduces students with little or no programming experience to the world of Web-Based applications. The book has been substantially revised to reflect today's Web 2.0 rich Internet application-development methodologies.