Understanding Business is a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency and relevancy, and is presented in an extremely readable format for students with all learning styles. Included Glossary and Index
Business: A Changing World is the fastest growing introductory business programs on the market, and for a simple reason: it carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, Business: A Changing World allows breathing space to explore topics and inc…
For Introduction to Business courses. Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.
Venture capital demystified, for both investors and entrepreneurs Building Wealth Through Venture Capital is a practical how-to guide for both sides of the table—investors and the entrepreneurs they fund. This expert author duo combines renowned venture capital experience along with the perspective of a traditional corporate executive and investor sold on this asset class more recently to fle…
By combining real-life and hypothetical cases with a succinct introduction to ethical theory, Media Ethics: Issues and Cases helps students prepare for the ethical situations they will encounter in the media professions. Driven by case studies, this text is an ideal choice as the main text in a media ethics course or as a supplemental text in any course in journalism.
ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consistent use of examples and case studies result in a text that undergraduate students will find easy to understand. Important Notice: Media content referenced within the product description or the product…
Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation to the subject of corporate communications coupled with numerous practical examples.
The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one ...
"Bobby Sands died on May 5, 1981 at 1:17 in the morning. On March 1, 1981, he began a hunger strike followed by nine other political prisoners who were members of the IRA and the INLA. Their demands: to obtain the status of political prisoners to which they are entitled. They all died, the last one in almost general indifference. Those weeks that Yan Morvan lived in Derry and Belfast, living wi…