The author of the million-copy-selling 1001 Ways series shows how to get ahead by fulfilling every employers ultimate expectation. This book contains a clear message: Every boss wants an effective worker to do what most needs to be done without having to be asked. Simple Perhaps. Easy Not on your life. But thanks to Bob Nelson, employers and employees everywhere will be empowered by this vital …
Mentoring can be such a rewarding experience - you play an active and invaluable part in somebody's professional development. In this text the whole process is covered from start to finish.
"Buku ini disusun mengisi kelangkaan buku riset komunikasi di Indonesia, tema-tema bahasan dalam buku ini antara lain: 1. Pengantar riset komunikasi: definisi dan elemen dasar. 2. Metodologi dan prosedur riset komunikasi. 3. Metode Pengumpulan data, instrumen riset, pengukuran, teknik sampling, dan analisis data. 4. Riset public relation, komunikasi organisasi, dan komunikasi pemasaran. " Buku …
"In writing The Associated Press Guide to Photojournalism, Brian Horton conducted extensive interviews with other award-winning photojournalists, whose voices echo throughout the book, sharing unforgettable war stories and hard-won insights into what it takes to seek and find memorable news photographs."--BOOK JACKET.
Two bestselling authors deliver proven tactics for exceptional customer service in today's consumer-driven market.
Two bestselling authors and business visionaries reveal a one-to-one marketing concept tailor-made for the networked economy, and describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.
Drawing on 13 years of research, the authors show that, over time, long-established companies, instead of maintaining excellence, always under perform the market. Proposing a radical new business paradigm, they argue that instead of focusing on continuity, companies must focus on discontinuity--constantly destroying and recreating themselves to remain competitive and thrive long-term.
The Personal Balanced Scorecard (PBSC) is a journey into the inner self, where values, hopes, dreams and aspirations lie quietly waiting to be discovered.Taking the journey as an individual allows you to view your lifeobjectively and authentically as a whole person and provides a roadmap ofyour dreams and aspirations translated into manageable and measurablemilestones. As a part of the Total Pe…
This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant.The book’s modern/strategic approach addresses OM from a cross-functional perspective, whic…
buku semiotika komunikasi edisi ketiga ini amat berbeda dengan edisi sebelumnya, kalau pada edisi kedua ini banyak didominasi penelitan semmiotika klasik seperti seemiotika Chharles Sander peirce dan semiotika social MK Halliday mmaka di edisi ketiga ini justru banyak membahas seiotika Roland Barthes dan semiotika Film Christian Metzbuuku ini disusuun secara praktis ag
The sudden meltdown of the news media has sparked one of the liveliest debates in recent memory, with an outpouring of opinion and analysis crackling across journals, the blogosphere, and academic publications. Yet, until now, we have lacked a comprehensive and accessible introduction to this new and shifting terrain. In Will the Last Reporter Please Turn out the Lights, celebrated media analys…
In this revealing book, Michelle Manafy, Heidi Gautschi, and a stellar cast of experts from business and academia provide vital insights into the characteristics of digital natives, offering an in-depth look at how they work, shop, play, and learn. Dancing With Digital Natives will help any manager, marketer, or educator embrace-and stay in step with-a generation that's transforming how busines…
Peeking inside the newsrooms where journalists create stories and the work settings where the public reads them, the author reveals why journalists contribute to the growing similarity of news and why consumers acquiesce to a media system they find increasingly dissatisfying.
With contributions by: Peter Barron, Director, External Affairs Europe, Middle East and Africa, Google, former Editor of Newsnight Dan Bennett, PhD student, War Studies Department, King's College, London Teodora Beleaga, student at Coventry University Paul Bradshaw, Visiting Professor, City University, and Andy Brightwell, blogger Sean Carson, MA Journalism student, Coventry University Denis Ch…
Praise for Auditor's Guide to Information Systems Auditing "Auditor's Guide to Information Systems Auditing is the most comprehensive book about auditing that I have ever seen. There is something in this book for everyone. New auditors will find this book to be their bible-reading it will enable them to learn what the role of auditors really is and will convey to them what they must know, under…
Pour tous ceux qui aiment les publicités inventives, cet ouvrage rassemble les meilleurs exemples contemporains du monde entier. La plupart d'entre nous changent de chaîne ou partent aux toilettes pendant les pauses publicité, et pourtant il y a des spots qui sont plus proches du court métrage cérébral que des réclames péremptoires, unidimensionnelles et agressives que l'on connaît et …