The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on…
The Tenth Edition of Advanced Financial Accounting is an up-to-date, comprehensive, and highly illustrated presentation of the accounting and reporting principles and procedures used in a variety of business entities. This edition continues to provide strong coverage of advanced accounting topics, with clarity of presentation and integrated coverage based on continuous case examples. The text i…
Accounting has become known as the language of business. This new edition is written to meet the needs of those students who will not be accountants but who do need to understand accounting to learn the key language that embarks us in the business world. Marshall, the leading text in the Survey market, takes readers through the basics: what accounting information is, what it means, and how it i…
This new edition covers both financial and managerial accounting followed by broader managerial issues. The 120 cases that make up the end of chapter material are a combination of classic Harvard styles cases, as well as extended problems.
This revised and updated fifth edition of Accounting for Managers builds on the international success of the previous editions in explaining how accounting is used by non-financial managers. Emphasizing the interpretation as opposed to the construction of accounting information, Accounting for Managers encourages a critical rather than unthinking acceptance of accounting techniques. Whilst acco…
"A Handbook of Media and Communication Research is a standard reference work for students and researchers in the fields of media, communication, and cultural studies, integrating perspectives from the social sciences and the humanities, and focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elemen…
A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field an…
Character Mentor shows you how to pose your character, create emotion through facial expressions, and stage your character to create drama. Character Mentor is an apprenticeship in a book.
In a new edition of this popular guidebook, filmmakers Alan Rosenthal and Ned Eckhardt show readers how to utilize the latest innovations in equipment, technologies, and production techniques for success in the digital, web-based world of documentary film. All twenty-four chapters of the volume have been revised to reflect the latest advances in documentary filmmaking. Rosenthal and Eckhardt di…
In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the m…
The tenth edition of The Manual of Photography is an indispensable textbook for anyone who is serious about photography. Covering both the art and the science of the complete photographic process
'DSLR Cinema' explores the cinematic quality and features offered by hybrid DSLR cameras in order to help you achieve the film look. This book shows you how to use the groundbreaking features of these cameras to craft visually stunning images for your films - always with an eye towards how the visuals impact your story.
Hollywood’s script guru teaches you how to write a screenplay in “the ‘bible’ of screenwriting” (The New York Times)—now celebrating over forty years of screenwriting success! Syd Field’s books on the essential structure of emotionally satisfying screenplays have ignited lucrative careers in film and television since 1979. In this revised edition of his premiere guide, the underpi…
img border="0" src="http://www.uk.sagepub.com/repository/binaries/img/e-inspection-icon.gif" alt="Request an e-Inspection Copy" width="75" height="20" Written by an experienced researcher in the field of qualitative methods, this dynamic new book provides a definitive introduction to analysing qualitative data. It is a clear, accessible and practical guide to each stage of the process, includin…
Graduate students and established scholars from all disciplines will find this resource an innovative compendium of ideas for the representation and presentation of qualitative data.
Aspiring directors, cinematographers, editors, and producers, many of whom are now working professionals, learned the craft of visual storytelling from this book. This book blends story analysis with compositional strategies, citing examples then illustrated with the storyboards used for the actual films.
Helps to create custom sound effects that are the mainstay of soundtracks for films, broadcast, animation and games. This title also demonstrates how Foley is designed, crafted and edited for any project - right down to the nuts and bolts of spotting, cueing, and performing sounds.
Blender(tm) is a free Open Source 3D Creation Suitesupporting the entire modeling and animation pipeline - modeling, rigging, animation, simulation, rendering, compositing and motion tracking. The program also includes Video Editing and Grease Pencil 2D Animation. The program is free to download and use by anyone for anything. The Complete Guide to Blender Graphics: Modeling and Animation, 5thE…
BlenderTM is a free Open Source 3D Computer Modeling and Animation Suite incorporating Character Rigging, Particles, Real World Physics Simulation, Sculpting, Video Editing with Motion Tracking and 2D Animation within the 3D Environment. Blender is FREE to download and use by anyone for anything. The Complete Guide to Blender Graphics: Computer Modeling and Animation, Sixth Edition is a unified…