The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research. …
Updated to include the most current techniques of computer animation, along with the theory and high-level computation that makes this book the best technically oriented animation resource.
For courses in Computer Science and Programming Computer systems: A Programmer’s Perspective explains the underlying elements common among all computer systems and how they affect general application performance. Written from the programmer’s perspective, this book strives to teach students how understanding basic elements of computer systems and executing real practice can lead them to cre…
Computers as Components: Principles of Embedded Computing System Design, Fourth Edition, continues to focus on foundational content in embedded systems technology and design while introducing new content on security and safety, the design of Internet-of-Things devices and systems, and wireless communications standards like Bluetooth® and ZigBee®.
Intended for non-science majors Physics Courses Since defining this course 30 years ago, Paul Hewitt's best-selling text continues as the benchmark by which all others are judged. In Conceptual Physics Twelfth Edition Paul Hewitt makes physics interesting, understandable, and relevant for non-science majors. The Twelfth Edition will delight students with informative and fun Hewitt-Drew-It scree…
Conditional design is the sequel to Operative Design. This book will further explore the operative in a more detailed, intentional, and perhaps functional manner. Spatially, the conditional is the result of the operative. It is not a blind result however. Both terms work together to satisfy a formal manipulation through a set of opportunities for elements such as connections and apertures.
Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media- print, visual, and audio - relates to and influences the others.
"A book that all animators will marvel at." —Computer Arts From the creators of the wildly successful Wallace and Gromit films and Chicken Run, here is a practical guide to making your own 3-D (or stop-action) animation, a practice whose robust presence in contemporary filmmaking continues strong. At the heart of the book is a guide to the process of 3-D animation today: a practical, fully il…
Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for bo…
For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Sixth Edition, goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a hands-on approach, it cover…
Graeme Simsion, author of several bestsellers including The Rosie Project, provides a detailed review of the extensive literature on data modeling and logical database design, referencing nearly 500 publications, with a strong focus on their relevance to practice. DATA MODELING THEORY AND PRACTICE is for practitioners and academics who have learned the conventions and rules of data modeling and…
Mark Allen Weiss' innovative approach to algorithms and data structures teaches the simultaneous development of sound analytical and programming skills for the advanced data structures course. Readers learn how to reduce time constraints and develop programs efficiently by analyzing the feasibility of an algorithm before it is coded. The C++ language is brought up-to-date and simplified, and th…
How do we ensure sustainable buildings perform as intended? The performance gap between predicted and actual energy use in new homes has been identified as key problem by government and industry experts. This updated edition is an illustrated practical design guide to delivering better energy performance in all types of new build homes. It introduces readers to the concept of the performance ga…
For courses in Digital Communications. Exceptionally accessible, this book presents the often difficult concepts of digital communications in an easy-to- understand manner-without diluting the mathematical precision. Using a student-friendly approach, it develops the important techniques in the context of a unified structure (in block diagram form)-providing organization and structure to a fiel…