The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organization…
Indeks
Bibliografi dan indeks
Terdapat 2 kopi
Terdapat 3 kopi
This book explore the practical implications and relevance of organizational behaviour with this concise textbook that successfully bridges the gap between theory and practice. Appendix : page 334-342. Index : page 343-353.
Indeks