This book focuses on explaining the essential concepts, features, and techniques that are key to creating seamless movie-quality visual effects. Readers of all levels will learn core techniques for effects compositing including color matching, keying, rotoscoping, motion tracking, emulating the camera, and concluding with using expressions in After Effects. The final section of the book delves …
This second installment in Taschen's advertising series joins 'Advertising Now! Print' and the forthcoming 'Advertising Now! Films' to provide a complete study of commercial communication in the world today.
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in va…
This video and full-color book combo has quite an effect for learning After Effects CS5! Adobe After Effects is a leading motion graphics and visual effects program that allows you to create and deliver compelling motion graphics and visual effects. This full-color book-and-video training package gets you quickly up to speed using the capabilities of the newest release of After Effects and deci…
Designed to meet the needs of users from a broad range of experience levels, ADOBE PHOTOSHOP CS4 - ILLUSTRATED equips your students with Photoshop basics--and well beyond--using the insightful, user-friendly format for which the Illustrated Series is known. Covering the nuts and bolts, new cutting-edge features, and everything in between, the text presents each skill on a succinct, easy-to-unde…
"Adobe approved certification courseware"--Cover.
Annotation World's best-selling book on Adobe InDesign, now fully revised for CS5 & bull; & bull;Comprehensive, project-based lessons teach fundamental concepts and techniques of page layout with Adobe InDesign CS5. & bull;All-updated lessons demonstrate new features, including the new animation panel; simplified object selection; multiple page sizes; new layers panel and more. & bull;Official …
Graphic design professionals and design students alike are discovering the smart, sophisticated approach of the page layout software, Adobe InDesign. And they're mastering it with Adobe InDesign CS4 Revealed, a thorough overview of the latest release of the software. This highly visual book begins by covering the workspace and other fundamental concepts. Each subsequent chapter delves into new …
From the Publisher: Benefit from the best of both mediums-video-based training and a printed guide! Each lynda.com Video Training Book offers hours of instructor-led video instruction, complete with a step-by-step, printed book to guide readers through each tutorial. The video tutorials let readers learn at their own pace, while the book offers a complete reference, helping readers identify the…
A guide to Adobe Illustrator CS5 covers such topics as creating and managing documents, drawing, coloring artwork, working with typography and images, and preparing graphics for the Web.
ADOBE DREAMWEAVER CS4: INTRODUCTORY CONCEPTS AND TECHNIQUES, 1E follows the Shelly Cashman Series’ proven step-by-step, screen-by-screen approach to teaching the Adobe Dreamweaver CS4 software. The pedagogy of this text has been enhanced to reflect the learning styles of today’s students. Readers will easily follow along with the chapters in the text to gain valuable and comprehensive softw…
Provides fifteen lessons covering the basics of ActionScript and includes tips and techniques to help readers become more productive with the program.