Buku ini menceritakan tentang strategi bisnis yang berfokus pada menjadi lebih baik, bukan lebih besar. Catatan: halaman 277-288.
This book tackles the big questions - how organisations prosper, grow, innovate, and change.
This application-based text takes the theory of business ethics and applies it to the realistic scenarios that students may encounter at all stages of their careers
This books presents environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution related to marketing Appendix: page 269-286. Glossary: page 287-295. Index: page 296-304.
Bibliography: page 337-340. Index: page 341-357.
Notes: page 217-228. Index: page 229-242.