ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES, 5th Edition presents organizational communication from both a communication and managerial perspective. Professor Miller’s clear writing style and consistent use of examples and case studies result in a text that you’ll find easy to understand. Important Notice: Media content referenced within the product description or the product tex…
Market_Desc: · Engineers· Instructors Special Features: · Sections on important areas such as spread spectrum, cellular communications, and orthogonal frequency-division multiplexing are provided· Computational examples are included, illustrating how to use the computer as a simulation tool, thereby allowing waveforms, spectra, and performance curves to be generated· Overviews of the neces…
In this supplementary text, MATLAB is used as a computing tool to explore traditional DSP topics and solve problems to gain insight. This greatly expands the range and complexity of problems that students can effectively study in the course. Since DSP applications are primarily algorithms implemented on a DSP processor or software, a fair amount of programming is required. Using interactive sof…
Authorized Self-Study Guide Interconnecting Cisco Network Devices, Part 2 (ICND2) Third Edition Foundation learning for CCNA ICND2 Exam 640-816 Steve McQuerry, CCIE® No. 6108 Interconnecting Cisco Network Devices, Part 2 (ICND2), is a Cisco®-authorized, self-paced learning tool for CCNA® foundation learning. This book provides you with the knowledge needed to install, operate, and troublesho…
This second edition of Integrated Marketing Communications continues to offer comprehensive and focused coverage of the Asia Pacific marketing communications environment.Emphasising the importance of Integrated Marketing Communications (IMC), the text examines the broader implications of advertising and then the range of media used to communicate with target audiences. Students are introduced t…
Intended for the introductory communication concepts course, this text focuses on the principles and contexts of communication studies. The award-winning authors link theory and research with fundamental concepts and create plentiful opportunities for students to apply their understanding and develop useful communication skills. Their exposition is seasoned with intriguing case studies and stim…
This best-selling text will show you the basic concepts and techniques you need to successfully communicate in today's business world, regardless of your current level of business experience. Covering every aspect of the communication process, COMMUNICATING FOR RESULTS will give you a competitive edge in any business situation-from the initial interview to making skilled presentations (complete…
This introductory research text trains students to develop research arguments by designing studies, gathering research evidence, and thinking critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbo…
Updated in its 13th edition, Joseph Devito's The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication. This thirteenth edition prese…
Introducing Communication Theory: Analysis and Application focuses on the links among theory and everyday experiences. The text uses an engaging writing style to present the concept of theory, and helps students become insightful critical thinkers.
Praised for its clear prose and straightforward presentation, 'A First Look at Communication Theory' uses a one theory per chapter approach, and makes extensive use of examples to help make the theory come alive for students.
COMMUNICATION BETWEEN CULTURES continues with the features that have made it the best-selling text for the intercultural communication course.The new edition of this leading gives students an understanding and appreciation of different cultures and helps them develop practical skills for improving their communication with people from other cultures. It's renowned for being the only text on the …
Helping students think wisely about journalism, media, and communication in a digital age, this volume examines the impact of technological advances on how we process information and connect with others.
Business Communication: Process and Product, 4th edition, provides students with quality content in a clear, accessible manner. This book is a dependable resource that supplements the classroom experience. It offers a classroom-tested interactive teaching and learning system that provides students with skills needed for success in the digital workplace.
Buku ini hadir untuk memberikan paparan yang jelas tentang landasan teori ilmu komunikasi dan penyiaran. Hal-hal penting yang diulas dalam buku ini antara lain pengertian dan sejarah ilmu komunikasi, penyiaran, regulasi penyiaran, aspek politik dan ekonomi dari media massa, dan hubungan media dengan kekuasaan, serta prospek demokratisasi penyiaran. Buku persembahan penerbit PrenadaMediaGroup
Buku ini memberikan pengantar yang jelas dan mudah terkait pemikiran tokoh-tokoh utama di dalam bidang komunikasi, diperuntukkan bagi para mahasiswa yang baru pertama kali mempelajari ilmu komunikasi. Buku ini menunjukkan serangkaian metode yang bisa digunakan untuk menganalisis berbagai contoh fenomena komunikasi, dan mendeskripsikan teori-teori yang melatarbelakanginya. Hal tersebut membuat p…