Dancing With Digital Natives

In this revealing book, Michelle Manafy, Heidi Gautschi, and a stellar cast of experts from business and academia provide vital insights into the characteristics of digital natives, offering an in-depth look at how they work, shop, play, and learn. Dancing With Digital Natives will help any manager, marketer, or educator embrace-and stay in step with-a generation that's transforming how busines…

Digital Signal Processing; A Practical Approach. Second Edition

Modern coverage of the fundamentals, implementation and applications of digital signal processing techniques from a practical point of view This successful textbook covers most aspects of DSP found in undergraduate electrical, electronic or communications engineering courses. Unlike many other texts, it also covers a number of DSP techniques which are of particular relevance to industry such as…

Successful Employee Communications: A Practitioner's Guide to Tools, Models a…

Edition

Second Edition

ISBN/ISSN

9781398604483

Collation

307 p. ; 22 cm.

Series Title

-

Call Number

658.45 Dew s

Digital Signal Processing: Principles, Algorithms and Applications. Fourth Ed…

"A significant revision of a best-selling text for the introductory digital signal processing course. This book presents the fundamentals of discrete-time signals, systems, and modern digital processing and applications for students in electrical engineering, computer engineering, and computer science.The book is suitable for either a one-semester or a two-semester undergraduate level course in…

Visual methodologies : an introduction to the interpretation of visual materi…

Now in its Fourth Edition, Visual Methodologies: An Introduction to Researching with Visual Materials is a bestselling critical guide to the study and analysis of visual culture. Existing chapters have been fully updated to offer a rigorous examination and demonstration of an individual methodology in a clear and structured style. Reflecting changes in the way society consumes and creates its v…

Analyzing media messages : using quantitative content analysis in research. F…

Analyzing Media Messages, Fourth Editionprovides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of d…

Media Literacy. Fourth Edition

"Media Literacy is a captivating, engaging, reader-friendly textbook essential for introductory Media Studies courses in communication, sociology, film studies, and English." -SirReadaLot.org In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Fourth Edition uses an engaging and conversational style to help …

Human communication. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9780071108324

Collation

xiii, 530 p. : ill. ; 24 cm.

Series Title

-

Call Number

302.221 Tub h

Communicate! Twelfth Edition

Continually praised by reviewers for its clear and concise writing style, this ground breaking and market-leading textbook is theory-based with a skill building and competency orientation. The authors provide lively, contemporary examples to ground theory, to increase comprehension, and to help you become skillful communicators. COMMUNICATE! encourages active learning through well-designed anal…

In the company of others : an introduction to communication. Fifth Edition

Combining current research with humor, vivid examples, and practical advice, Rothwell brings human communication to life for students. Now in its fifth edition, In the Company of Others continues to use the communication competence model to help students apply theoretical lessons to their own skills.

Public relations as relationship management : a relational approach to the st…

Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.

Advertising and societies : global issues. Second Edition

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have releva…

Business communication today. Eighth Edition

Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade-Bo…

Ilmu Komunikasi Suatu Pengantar

Edition

-

ISBN/ISSN

9795149938

Collation

xvii, 465 p. ; 24 cm.

Series Title

-

Call Number

302.2 Mul i

Prosiding Seminar Besar Nasional Komunikasi : Komunikasi @2014

Edition

-

ISBN/ISSN

9786021469903

Collation

859 p.

Series Title

-

Call Number

Ref 302.201 Mur p

Ultima Comm : Jurnal ilmu komunikasi Vol. 6 No. 2, Desember 2014

Edition

-

ISBN/ISSN

19791232

Collation

-

Series Title

-

Call Number

Ref 302.2 Uni u

Mobile as 7th of the mass media: Cellphone, Cameraphone, Iphone, Smartphone

With the subtitle of Cellphone, Cameraphone, iPhone, Smartphone,Tomi's latest book takes readers to a journey of the most advancedcontent and media services deployed on mobile phones in the mostadvanced mobile telecoms countries such as Japan, South Korea, HongKong, Finland etc. He goes through the taxonomy of the seven massmedia, with an emphasis of what lessons can be learned when newermedia …

Strategic Communication in Business and the Professions. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9789791486798

Collation

560 p ; 26 cm.

Series Title

-

Call Number

658.45 Fri s

Corporate communication. Fifth Edition

Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate…

Communication and Human Behavior. Fifth Edition

Communication and Human Behavior offers students a broad introduction to the study of communication which is expansive yet integrated, that links theory to practice, and that is rigorous yet readable. Neither a watered-down treatment of the subject nor a how-to text, this new edition presumes that the study of communication in human affairs is a complex phenomenon with important and far-reachin…