The public relations handbook. Sixth Edition

This book provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Bibliography : page 361-408. Index : page 409-423

Management accounting : information for decision making and strategy executio…

An approach to management accounting from the perspective of a business manager. "Management Accounting: Information for Decision-Making and Strategy Execution" explains how business managers can estimate and manage the cost and profitability of their products and customers. This text also covers how managers use financial and nonfinancial information to improve processes, design and develop ne…

Principles of Managerial Finance. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9789813133426

Collation

756 p. ; 25 cm.

Series Title

-

Call Number

658.1522 Git p

Financial management : principles and applications. Thirteenth Global Edition

For undergraduate courses in corporate finance and financial management. Develop and begin to apply financial principles Students often struggle to see how financial concepts relate to their personal lives and prospective careers. Financial Management: Principles and Applications gives students a big picture perspective of finance and how it is important in their personal and professional lives…

Public relations as relationship management : a relational approach to the st…

Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.

Gaining and Sustaining Competitive Advantage. Third Edition

For graduate level courses in Strategic Management Barney provides students and practitioners with the most up-to-date research in a way that allows them to see how to apply it to the real business world.

Introduction to management accounting. Fourteenth Edition

An essential tool that enhances a manager's ability to make effective economic decisions Introduction to Management Accounting describes both theory and common practices so students understand how to produce information that's useful in day-to-day decision making.

Auditing cases. Ninth International Edition

Knapp's AUDITING CASES, 9E, International Edition utilizes real-world cases to highlight the work environment of auditors. These cases help students to identify audit problem areas by using real-world examples and pointing out potential red flags. Knapp's AUDITING CASES, 9E, International Edition contains the most recent, compelling, and up-to-date examples, including Lehman Brothers Holdings I…

Corporate finance : core principles & applications. Second Edition

Edition

Second Edition

ISBN/ISSN

9780071288323

Collation

xxxiii, 698 p. ; 28 cm.

Series Title

-

Call Number

658.1522 Ros c

Corporate finance fundamentals. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9780071281614

Collation

xxxviii, 864 p.

Series Title

-

Call Number

658.1521 Ros c

Financial management : principles and applications. Fourteenth Global Edition.

This book offers a thorough overview of core financial management concepts—such as time value of money, capital budgeting, financing decisions, risk assessment, and working capital management—while illustrating their practical application in real-world business settings. Glossary : page 699-706. Index : page 707-718.

1000 Perusahaan Penyedia Keperluan F&B

Edition

-

ISBN/ISSN

-

Collation

114 p. ; 26 cm.

Series Title

-

Call Number

Ref 338.74 Neo p

Business ethics now. Sixth Edition.

This application-based text takes the theory of business ethics and applies it to the realistic scenarios that students may encounter at all stages of their careers

Public relations : critical debates and contemporary practice

This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations. The editors are Lecturers in Public Relations at the Stirling Media Research Institute, University of Stirling, Scotland.

Learn to earn : a beginner's guide to the basics of investing and business

Explains a style accessible to anyone who is high-school age or older how to read a stock table in the daily newspaper, how to understand an annual report, and why everyone should pay attention to the stock market.

Value creation thinking

"In a world where short-term thinking has taken hold for too many managers and investors, Value Creation Thinking provides a much needed perspective on the key drivers of long-term value. Madden unites the fundamentals of financial valuation with a unique emphasis on corporate purpose, culture, and knowledge. Based on decades of research and practice, Value Creation Thinking sheds light on endu…

20-Minute Manager: Finance basics (Decode the jargon, navigate key statements…

Intimidated by corporate finance? The numbers (and the jargon) can feel overwhelming—but you have to understand them to manage effectively. Finance Basics explains the fundamentals simply and quickly, introducing you to key terms and concepts such as: • How to navigate financial statements • How to weigh costs and benefits • What’s involved in budgeting and forecasting • How to gaug…

Corporate communication through social media : strategies for managing reputa…

Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive…

How to run a company : lessons from top leaders of the CEO Academy

An all-star team of successful CEOs and other top business professionals offers invaluable insights on attaining operating excellence and restoring faith in the corporate system.

Good corporate governance

On internalization of good corporate governance concept into Indonesian corporation law and regulations.